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EXAMPLE

This is an example action plan — data is fictional

Example Decode Action Plan

See what a full Unobsoless action plan looks like.

MD

Marie D.

Marketing Project Manager · Marketing & Communication

8 years of experience · Master's degree

Obsolescence Index

62/100

Exposed

Your profile is significantly exposed to AI automation. Several of your daily tasks are already achievable by AI tools, but your adaptability and interpersonal skills are important assets.

6-Dimension Analysis

Task Automatability

71/100

Several project management and reporting tasks are highly automatable by AI.

AI Adaptability

55/100

Regular but not systematic use of AI tools. Significant room for improvement.

Career Moat

45/100

Interpersonal skills and team leadership are hard-to-automate advantages.

Market Position

68/100

Digital marketing is undergoing major transformation. Hybrid profiles (marketing + AI) are in high demand.

Transferable Skills

52/100

Your project management and team coordination skills are valued across many sectors.

Augmentation Potential

40/100

AI can significantly boost your productivity on analysis and reporting tasks.

Task Analysis

Writing creative briefsMedium
Marketing data analysisHigh
Team schedule managementHigh
Reporting and dashboardsCritical
Vendor negotiationLow
Meeting facilitationLow

Top 5 Skills to Develop

1

Prompt engineering & AI tools

Master generative AI tools for marketing (ChatGPT, Midjourney, Jasper).

2

Advanced data analytics

Go beyond basic KPIs: predictive modeling, multi-touch attribution.

3

Marketing automation

Configure and optimize marketing automation workflows (HubSpot, Marketo).

4

Leadership & change management

Guide teams through digital transformation and AI adoption.

5

AI-augmented content strategy

Design content strategies integrating AI as a production and optimization tool.

Career Pivot Paths

Best match

AI Marketing Manager

87%

Evolve toward a marketing manager role specialized in AI tool integration.

Product Marketing Manager

74%

Pivot to product marketing, more strategic and less automatable.

Digital Transformation Consultant

68%

Leverage your experience to help other companies transform.

Disruption Timeline

In 1 year

Partial automation of reporting and analysis tasks. AI tools become standard in marketing teams.

In 3 years

Purely execution-focused marketing roles are significantly reduced. Strategic and creative roles hold stronger.

In 5 years

Marketing is fully transformed. Only hybrid profiles (strategy + AI + creativity) remain competitive.

16-Week Roadmap

Week 1

Audit your current tools

Week 2

ChatGPT / AI marketing training

Week 3

Google Analytics 4 certification

Week 4

Automation pilot project

Week 5

Prompt Engineering specialization

Week 6

Data Storytelling training

Week 7

Internal AI use case

Week 8

Advanced HubSpot certification

Week 9

Leadership & change management

Week 10

Team AI strategy project

Week 11

Product Marketing training

Week 12

AI case portfolio

Week 13

Networking & personal branding

Week 14

Apply for augmented role

Week 15

Transition & onboarding

Week 16

Review and progression plan

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